J. Kevin Tugman
How space and programming create intersections of innovation
Posted on July 4, 2023
By cultivating different groups and types of individuals in the Junction, we’re hoping the energy and atmosphere will be dynamic and very interactive. A lot of hustle and bustle on one floor and a little quieter on another floor. At one moment, you may come into the Junction and see an art performance happening, and then you can go upstairs and encounter a quieter, more subdued environment where small meetings are happening and people are working on their computers. We aim to bring in creative aspects of what the university has to offer into the Junction’s environment by integrating with university programs – the arts, athletics and other departments.
We’re looking at a diverse group of people using the Junction, and we’ve created part-time and full-time hoteling space for membership. So if someone wants to just have a membership for Monday, Wednesday and Fridays for a few hours, they can have a part-time membership, and that part-time membership allows them to come in and sit at one of the flexible desk spaces. This membership is open, and they also have a specific number of hours where they’ll have access to conference rooms as well. If they have a big meeting, they can schedule time in a conference room because there are multiple conference rooms in the coworking space.
In addition, we have several dedicated desk spaces. Members can come in on a regular basis and have their monitors set up, have a locked filing cabinet and really have the ability to make that space their home. It’s an open, cubicle-type of desk space. And as these companies grow and want to move into a private space, we’ll have private offices available as well. The private offices will accommodate anywhere from a two-person, private office to a five-to-six-person, private office.
We can offer startups an environment where they can start as a one or two-person company, and as they grow, have the ability to change their membership on the fly. One month, they’re at a hotel desk and the next month – because they’re growing – they can arrange for a private office, which comes with a desk and a chair.
Multiple conference rooms in different sizes with state-of-the-art A/V equipment will be available as well as a wellness room if you need some quiet time. We’ll also have a mother’s room, and we will also have huddle rooms and phone booths. If you are having a meeting and want to jump into a huddle room to have a private conversation with someone, or if your need to jump into a Zoom meeting, we’ll have multiple phone booths to do that as well.
Innovate Carolina’s offices will be part of the Junction. More importantly, we will be the facilitators of all the innovation programming and activation of the Junction itself. So not only will we be there on a daily basis to provide and cultivate that community, but we’ll also provide guidance to the community members that are part of the Junction, providing a concierge-type of service where we can be that bridge to the university and different university programs. We’ll also activate this space by hosting workshops, networking events and integrate different programs within the university to participate in the Junction, including different signature events where we’ll partner with both industry and university programs and departments.
And we’re really excited for Launch Chapel Hill to be in the space as well because they are an accelerator. They will have their administrative offices and host their accelerator in the Junction. Launch cohorts will participate in the workshops that the accelerator offers in the Junction, and then each of the cohort members will be provided with a free coworking membership for a year in the Junction.
In addition, we’re actively identifying outside partners that bring networks of people to the Junction, including the Digital Health Institute of Technology, Leadership Triangle and the Small Business and Technology Development Center at Durham Tech. We’re looking to work with those organizations and also offer events and networking opportunities in the Junction as well.
It’s critically important for us to be adjacent to the university, which has so many resources available for the community to take advantage of. Having a close entry point allows for collaboration to be fostered between the university, community and industry… growing and helping to seed those deeper relationships. It also allows for a lot of serendipitous meetings and conversations that can lead to opportunity. Creating a space where you have that collision and collaboration area, we find this really important.
In addition, being so close to the university allows for students who want to intern with a small startup company located in the Junction… they can walk right over from campus, right from their classes to the internship. They don’t need to have a car to get to us. Similarly, faculty members who may be conducting research or teaching a class on campus… they can come over to the Junction directly after that for a meeting with an industry partner, which makes it really convenient for everyone.
From a community perspective, right now we have a space where community can intersect with the university: the Carolina Coffee Shop. While we’re hoping they still do that, we hope that when they’re ready to take that relationship to the next level, grab a whiteboard and map out how they can work together, having the Junction right across the street will be really convenient and make it that much easier for those relationships to establish and grow.
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